A.I crept into the content creation industry in Korea

The speed of content production at entertainment and comic creation companies in Korea is being accelerated thanks to A.I.

Onoma A.I, a company specializing in creating images with natural language suggestions and artificial intelligence (A.I) technology in Korea, said it is working with the comic studio Kenaz, the target is to help this mid-range comic studio create story summaries and scripts using its TooToon tool.

According to Onoma A.I representative, TooToon received very positive feedback from Kenaz. Accordingly, this tool is very useful in helping authors design stories right from the early stages, something other tools cannot do. Onoma A.I is developing its own technologies by letting tools “learn” more data about characters.

Not long ago, Onoma A.I launched an online comic product in collaboration with a famous artist to show off its technology. Korea is leading in the field of online comic production. Major internet service companies such as Naver and Kakao have released a series of stories, from romance to thriller genres, on their platforms.

These works have attracted millions of viewers globally, most notably in Korea, Japan, and North America, and generated tens of millions of dollars in revenue from paid subscription accounts, advertising, and asset sales. Intellectual Property. Naver Webtoon, an affiliate company in Naver’s online comic segment, has launched the A.I Painter tool for content creators, and says this tool can help reduce working time by 50%.

A representative of Naver Webtoon commented: “Drawing comics takes a lot of effort, but A.I technologies can help content creators with simple steps such as drawing backgrounds or adding shadows.”

Not stopping there, generative A.I technology is also applied to film production. Letsur, a startup that specializes in customizing A.I services for corporate clients, has partnered with CJ ENM to help the leading Korean film producer create a video avatar for “Guardian: The Lonely And Great God” – the top large-scale drama of 2023.

It is known that Letsur used OpenA.I’s ChatGPT4 application for the above project. This startup has also sketched out synopses and scripts for several other movies and television series.

The rapid growth of the content creation industry is paving the way for wider application of A.I technology. Transactions of Naver’s online comics in the global market in the third quarter of 2023 increased 5% to 474.9 billion won (367 million USD).

Naver said a contributing factor to this increase is due to movies and TV series adapted from comics, and suggestions from A.I also help bring in higher sales.

However, not everyone is satisfied with the application of A.I technology in the content creation industry. Many people believe that human creativity should be placed at the center, and the application of this technology will only make companies rich, while many creators will lose their jobs.

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